Quality content is one of the most important search ranking factors, and we’ll go out on a limb and say it’s the most important on-page factor.
Publishing unique, high-quality content on your website is critical to ranking well on search engine results pages. But SEO optimization of that content is also crucial. That’s why you need SEO copywriting.
SEO copywriting involves fine-tuning the structure and presentation of website content so that search engines will recognize and rank your site as the best in your sector when it comes to satisfying search users’ queries. Wodu Media SEO copywriting service specializes in producing website content optimized for the latest Google search algorithms.
Effective website copy needs to do two things well. It has to be interesting and useful so that readers enjoy it and want to share it. At the same time, the copy needs to be written and formatted in specific ways that make it understandable and attractive to search algorithms. SEO-optimized web copy is highly-readable, engaging content. The copy contains keywords and phrases, but they do not make the content difficult to read, repetitive, or unfocused.
It’s a tricky job, but the SEO copywriting specialists at Wodu Media know how to craft readable, search engine-friendly content. We know the importance of understanding the target audience for your brand. We know that optimization is critical, but persuading readers always has to come first if content is going to be effective.
Consistent application of SEO copywriting best practices will move your site into the top 10 in Google search results. We begin by gathering information about your target audience and your brand’s unique selling points. Thorough keyword research follows, and we home in on the search terms most relevant to your niche market. Then we plan the structure of the text. Content with a clear structure ranks well in Google and produces higher conversion rates. The structure of your content also influences readers’ social media sharing and inbound linking behaviors.
SEO copywriting is much more than simply packing content with keywords.
Wodu Media keeps up with the constant changes in Google’s search algorithms. Knowing what aspects of content get rewarded or penalized by Google search is critical. There are at least 200 factors that can affect Google ranking, and many of these can be addressed at the page level. That’s where Wodu Media SEO copywriting comes in.
It takes dedication and skill to stay abreast of effective optimization strategies and apply them while authoring content that is readable and relevant to the audience’s needs and interests. If the job is done right, the rewards are nearly unlimited but posting poorly designed and carelessly written content will ensure that your pages never show in Google search. Avoid the pitfalls and maximize your content marketing effectiveness with SEO copywriting from Wodu Media.
Running your company takes enough of your time without having to worry about navigating the tricks and traps of writing optimized website content. Wodu Media can ensure that your website copy encourages readers to share and link to your pages and shows Google that your site is an authoritative and interesting source of information. Get in touch with us now for a free SEO copywriting consultation.