Successful Internet marketing is all about generating a high quality web traffic to your company site. There are a number of methods for trying to accomplish this, but search engine optimization (SEO) strategies are arguably foundational to them all.
From the Internet marketer’s viewpoint, SEO is a marketing strategy based on working to generate site traffic and ideally conversions for free from the listings that appear on search engine results pages (SERPs). All the major search engines (Google, Bing, Yahoo) respond to user queries by displaying web pages and other content ranked in SERP lists according to relevance to the search terms users input.
Let’s say you sell fishing rods. A user types “fishing rods” into the Google search bar. If your website does not appear on the first page in the top 10 listings, you are losing visitors and potential customers. That’s a problem, and Wodu Media’s search engine optimization services are the solution.
The acronym SEO is a bit misleading because it is your website and not a search engine that is being optimized. SEO involves the application of a variety of techniques, tweaks, and time-tested best practices in the development of a new website or for enhancing the performance of an existing site. The objective is to tune the website so that it is maximally attractive to the web crawlers and algorithms that Google and the lesser search engines use to find and rank websites in response to search users’ queries.
More than 3.5 billion Google searches are run every day. If Google can easily find your site, and its AI programs determine that the site offers relevant, useful, high-quality information, your content gets added to Google’s databases and your site appears on Google SERPs. This gives your brand massive exposure and opens the door to many opportunities to sell your products or services.
The SEO team at Wodu Media has spent years learning what Google and other search engines like to see in a website, and our search engine optimization services let you tap into our hard-won experience.
There are two basic traffic sources or channels commonly associated with search engines:
Increasing organic traffic is the primary objective of inbound marketing efforts. Factors both known and unknown exert positive and negative influences on organic traffic. Paid search, display advertising, and even offline marketing campaigns can drive searches and possibly increase organic traffic. But skillful SEO work is the simplest, most cost-effective, and most sustainable method for bringing in organic search traffic.
Research indicates that over 50% of visitor traffic gets to websites by clicking links in organic search results, and 33% of those clicks go to the first listing on the SERP.
Results displayed on the first page of a Google SERP (The Top 10) generate 92% of all the search traffic produced by Google. The traffic count drops by 95% for sites that appear on the second page. Getting your site onto the first page of organic results is critical, and it is no easy task. Accomplishing that is what Wodu Media SEO services are all about, and we have a respectable track record of scoring top 10 rankings for our clients.
You definitely want more organic traffic. If people can’t find you online, they can’t buy from you. If your blog gets no visitors, you don’t earn from affiliate ad clicks. Organic search results deserve your attention because they can be one of your most effective Internet marketing tools. The purpose of search engine optimization is to increase your site’s visibility in the organic results.
Optimizing a website is not a guessing game. It is carried out via analytical tools and expert strategy. That’s why wise business owners turn to professionals like the Wodu Media SEO team for help with optimizing their sites and boosting online marketing ROI.
Good SEO takes time and investment but delivers long-lasting results. Establish search engine visibility then maintain your organic traffic strategy and your business will reap ongoing rewards. Optimized websites are drawing 50% of total Internet traffic, and sites that rank on the first page are getting 90% of that traffic. Contact Wodu Media about an SEO plan so you can get your share.
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