PPC advertising is a great way to augment your organic search/SEO marketing campaign.
Pay-per-click (PPC) is an Internet marketing model based on the use of ads on search engine results pages (SERPs) to generate visitors to your business website. PPC management involves designing and optimizing a PPC campaign to produce maximum results.
Most people have heard of the Google Ads service (Formerly Google AdWords until 7/24/2018). It’s Google’s online advertising platform that displays brief advertisements, apps, service offerings, product listings, and video content to web users. The ads appear on the Google search network and on the display network: websites that have agreed to host Google ads.
Look at the top of a Google SERP for listings marked as “Sponsored” or with a small yellow “Ad” tag. Every time one of those ads is clicked, the advertiser pays a small fee. It’s a way for marketers to buy site visitors rather than solely depending on capturing them for free via the organic or non-paid search results.
Although display ads can be effective, search network placement is one of the most popular PPC strategies. Google uses keyword matching functions to put a seller’s product directly in front of people who are specifically searching for it. Keywords used by the advertiser are compared with terms users include in their search queries. Advertisers bid to have their ad appear among the sponsored links when a searcher uses a relevant keyword.
PPC helps your business connect with search users looking for products and services like the ones you sell. It lets you respond to a searcher’s needs with an offer that is relevant to the search query. It’s a very cost-effective way to bring interested visitors to your site, and the PPC management pros at Wodu Media are specialists when it comes to maximizing return on investment (ROI) on PPC campaigns.
PPC marketing works for almost any kind of business. It can help build brand awareness, generate leads for a service-based business, bring customers to an eCommerce website, or drive phone calls and foot traffic to a brick-and-mortar store.
Leveraging Google Ads for PPC marketing is imperative because Google is the most popular search engine. The enormous volume of traffic moving through Google will yield the highest volume of clicks on ads.
A winning PPC strategy has a lot of moving parts, beginning with keyword research and gathering a collection of effective keywords. Organizing campaigns and ad groups, building PPC landing pages, and optimizing them to produce conversions – all together, PPC management is a full-time job.
The most successful Google Ads advertisers continuously grow and refine their PPC keyword list.
Expert keyword research is critical to PPC marketing success, and it is an ongoing concern. Running keyword research one time only – when creating your first PPC campaign – sets you up to miss out on hundreds of thousands of long-tail, low-cost, highly-relevant keywords that could drive substantial traffic to your site. But it can be difficult for small businesses to find adequate time and the required skills needed to put on an excellent PPC campaign.
That’s why so many organizations trust Wodu Media to bring the research expertise, comprehensive strategic vision, and updated knowledge of Google search algorithms needed to design and operate revenue-boosting PPC campaigns.
Are you current running a Google Ads campaign, but are not quite sure if it is performing to its maximum potential? As a Google® Partner we know exactly how turn your marketing campaigns around.
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Local businesses that serve 3 states or less, can benefit from our Local PPC Packages.
If you are a national business that serves customers in 3 or more states, or if you are a local business that sells your product to customers in more than 3 states, our National PPC Packages were made for you.
If you run an online store that sells more than five products, our eCommerce PPC packages were designed just for you.
Get powerful results from your PPC marketing spend without playing guessing games and wasting valuable time that should be spent running your business. Contact Wodu Media today to find a PPC management strategy that is right for your company.