PPC marketing works for almost any kind of business. It can help build brand awareness, generate leads for a service-based business, bring customers to an eCommerce website, or drive phone calls and foot traffic to a brick-and-mortar store.
Leveraging Google Ads for PPC marketing is imperative because Google is the most popular search engine. The enormous volume of traffic moving through Google will yield the highest volume of clicks on ads.
A winning PPC strategy has a lot of moving parts, beginning with keyword research and gathering a collection of effective keywords. Organizing campaigns and ad groups, building PPC landing pages, and optimizing them to produce conversions – all together, PPC management is a full-time job.
The most successful Google Ads advertisers continuously grow and refine their PPC keyword list.
Expert keyword research is critical to PPC marketing success, and it is an ongoing concern. Running keyword research one time only – when creating your first PPC campaign – sets you up to miss out on hundreds of thousands of long-tail, low-cost, highly-relevant keywords that could drive substantial traffic to your site. But it can be difficult for small businesses to find adequate time and the required skills needed to put on an excellent PPC campaign.
That’s why so many organizations trust Wodu Media to bring the research expertise, comprehensive strategic vision, and updated knowledge of Google search algorithms needed to design and operate revenue-boosting PPC campaigns.