Working hard to rise through Google’s Page rank to the top spot is a tall order. However, it’s one thing to clinch the top position and another thing to stay at the top. Many SEO specialists find staying at the top difficult.
Consistent creation of quality content for a website is an essential source of traffic for any online business. This is because potential customers are converted to customers when they read through the content and in the process are convinced that opting for your goods or services their needs are best satisfied.
Effectively establishing your website as an authority site on Google for a given niche using a set of key words in your content will certainly increase your visibility in the major search engine queries. Here are seven viable tips to help you maintain your SEO ranking and safeguard your website from future algorithm updates.
1. Regularly update your website
Did you know that Google literally considers both the quality and freshness of a website’s content in its ranking algorithm? Well, it does. As intuitive as it may sound, failure to updates a website’s content is one dire mistake that most content marketers make. So keeping your website fresh with both ‘’text only’’ articles, images and videos is a valuable step to maintaining or improving your website’s rank on Google.
“Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.” Rand Fishkin, CEO/Co-Founder, Moz.
If you opt to maintain your keywords over time, you should consistently improve the quality of your content by regularly adding catchy assortments of images and videos to your articles not only to captivate but also to enhance the experience of your readers. Moreover, it makes your brand visually appealing and optimizes the beauty of your website and reduces the bounce rate on your site.
2. Improve the Speed of Your Website
The speed of your website directly affects your sites’ ranking on Google search. Many websites take ages to load, more so on mobile phones and tablets. No doubt majority of the searches on Google are done on portable devices and with over two million blogs posted daily, there’s definitely an alternative to your website if it loads slowly.
This is why Google’s Adwords urges webmasters to ensure that their websites load in a second or less for mobile devices. Luckily, enhancing the loading speed of your site can be quite easy, you don’t have to be an expert to do it. Here are a few steps to improve your site’s speed:
- Considering moving to a high-performance web hosting environment.
- Allow for compression of all images on your site.
- Make use of CDN (Content Delivery Networks) to speed up downloads.
3. Build Quality Backlinks
Many content marketers concentrate more on the quantity of backlinks than the quality of the backlinks. Once your site is ranked for a given keyword, you don’t have to build too many backlinks on to that specific page. When you build too many links for a given pages it raises a red flag that you are probably trying to manipulate the search engines and this could adversely affect your site’s ranking.
4. Build Links to Authority Sites
Outbound links to authority sites improve the relevancy of your website to the given keyword(s) and consequently improves your website’s ranking on Google, especially if the external websites are relevant to the content on your site’s page. Whenever you send an outbound link to an authority website it improves your brand on Google and helps establish your relevancy to the specific niche you are optimizing for.
5. Build a Strong Social Media Presence
No doubt social media presence is a factor in ranking search on Google. The search engines go through major social media platforms to determine whether or not your site is an authority brand. Make sure your website has a link to major sites like Facebook, LinkedIn and Twitter because it’s blatantly certain that these websites have high PageRank in Google.
Use your content-marketing strategy as a platform to support your brand’s mission and vision. https://t.co/jiqFxIISlv
— Entrepreneur (@Entrepreneur) June 10, 2016
Be keen to ensure that your site has social media share buttons to the sidebar of your contents and effective call to action buttons linked to contents on your social media platforms.
5. Review Meta Tags and Descriptions
Meta tags and Meta description are HTML tags that describes or summarizes the contents on a certain web page. These vital page attributes are often overlooked because in most cases they are hidden elements, not necessarily displayed on the page.
Neglecting Meta tags and met descriptions can poison your page’s performance, because while you can’t see them on-page, they are displayed, indexed in search engine results and indexed on Google algorithms.
6. Keep Up To Date with the Latest Google Algorithm Updates
Google changes its algorithms almost twice a day (500-600 per year). Though most of the updates are minor, they affect a page’s rank on search engines. To maintain your SEO ranking, keep track of the updates to see how they affect rankings and organic website traffic to ultimately improve search engine optimization
SEO is a long-term process that takes time and effort to attain. The need for SEO cannot be exaggerated. It will take you a few months of consistent effort before you can start noticing your site’s rank rise on search engines. Put the above seven strategies to test and they will certain you help you maintain Your SEO ranking for your set of keywords.